Name
5. What gets me clients? 🔑
Do impressions make you money?
No, unless you’re getting millions of them.
In this section, we will cover content pillars that help you convert “content → $$.”
In other words, content that will bring you inbound leads.
How do we do this?
Most of the time, content that gets a ton of engagement isn’t the content that pays you. (That’s why we balance our pillars.) Generally, if someone wants to pay you, they aren’t going to engage on your content. They’re going straight to your DMs to learn more about what you have to offer.
There are only two strong content pillars that are guaranteed to bring you a ton of inbound leads, results and pain points. At the end, there’s also a bonus method that links with the “What gets me follows?” pillar.
Results
Potential clients love to see good results. That being said, this method can only come after you get your first clients… Or can it?
If you want results before you have clients, make them for yourself.
Doing social media? Grow your personal brand first, flex those numbers.
Doing lead generation? Generate them for your business first.
Making websites? Build test websites makeovers and flex them.
Another amazing way to do this (Before you have client results) is doing a case study as if you had a company as a client. For example:
”If I was Microsoft’s Brand Designer, here’s what I’d change”
Then, create content pretending that you work for Microsoft. It’s a great way to show off your skills and create “results” for a client. (This can be done for any service)
Pain Points
The second best way to gets leads?
Make pain-driven content that your ICP can relate to.
This is value-based relatable content that resonates with the issues your audience is facing.
What does this look like?
1. Hook them with their issue (or their dream)
Create a hook or opener that perfectly describes the issue they’re facing, or the dream that they want to achieve.
2. Turn the problem into pain
Describe WHY the problem matters, and what pain they might be feeling because of it. Or, describe their situation they’ll be stuck in if they don’t achieve their dream.
3. Describe how they can solve their issue
Provide value by walking them through how they can solve this specific issue.
4. Position your offer as the solution
At the end, position what you offer as the solution to their problems.
What does this look like?
Here’s some examples:
In this one, I start it by acting as if I’m in the user’s shoes: “How do I find leads?”
From here, I frame my video as the ultimate solution to their problems. If I want to sell something, I can include it in the video or message when I reach out to everyone that’s interested.
https://x.com/Ares_Sprout/status/1815040533380862086
To discover pain points, you either need to face them yourself or get them from your ICP. A great way to find more pain points & dreams? Hop on free calls with your audience and ask: “What issues are you facing?” You can then take these answers and make content with it.
5. What gets me clients? 🔑
Do impressions make you money?
No, unless you’re getting millions of them.
In this section, we will cover content pillars that help you convert “content → $$.”
In other words, content that will bring you inbound leads.
How do we do this?
Most of the time, content that gets a ton of engagement isn’t the content that pays you. (That’s why we balance our pillars.) Generally, if someone wants to pay you, they aren’t going to engage on your content. They’re going straight to your DMs to learn more about what you have to offer.
There are only two strong content pillars that are guaranteed to bring you a ton of inbound leads, results and pain points. At the end, there’s also a bonus method that links with the “What gets me follows?” pillar.
Results
Potential clients love to see good results. That being said, this method can only come after you get your first clients… Or can it?
If you want results before you have clients, make them for yourself.
Doing social media? Grow your personal brand first, flex those numbers.
Doing lead generation? Generate them for your business first.
Making websites? Build test websites makeovers and flex them.
Another amazing way to do this (Before you have client results) is doing a case study as if you had a company as a client. For example:
”If I was Microsoft’s Brand Designer, here’s what I’d change”
Then, create content pretending that you work for Microsoft. It’s a great way to show off your skills and create “results” for a client. (This can be done for any service)
Pain Points
The second best way to gets leads?
Make pain-driven content that your ICP can relate to.
This is value-based relatable content that resonates with the issues your audience is facing.
What does this look like?
1. Hook them with their issue (or their dream)
Create a hook or opener that perfectly describes the issue they’re facing, or the dream that they want to achieve.
2. Turn the problem into pain
Describe WHY the problem matters, and what pain they might be feeling because of it. Or, describe their situation they’ll be stuck in if they don’t achieve their dream.
3. Describe how they can solve their issue
Provide value by walking them through how they can solve this specific issue.
4. Position your offer as the solution
At the end, position what you offer as the solution to their problems.
What does this look like?
Here’s some examples:
In this one, I start it by acting as if I’m in the user’s shoes: “How do I find leads?”
From here, I frame my video as the ultimate solution to their problems. If I want to sell something, I can include it in the video or message when I reach out to everyone that’s interested.
https://x.com/Ares_Sprout/status/1815040533380862086
To discover pain points, you either need to face them yourself or get them from your ICP. A great way to find more pain points & dreams? Hop on free calls with your audience and ask: “What issues are you facing?” You can then take these answers and make content with it.
5. What gets me clients? 🔑
Do impressions make you money?
No, unless you’re getting millions of them.
In this section, we will cover content pillars that help you convert “content → $$.”
In other words, content that will bring you inbound leads.
How do we do this?
Most of the time, content that gets a ton of engagement isn’t the content that pays you. (That’s why we balance our pillars.) Generally, if someone wants to pay you, they aren’t going to engage on your content. They’re going straight to your DMs to learn more about what you have to offer.
There are only two strong content pillars that are guaranteed to bring you a ton of inbound leads, results and pain points. At the end, there’s also a bonus method that links with the “What gets me follows?” pillar.
Results
Potential clients love to see good results. That being said, this method can only come after you get your first clients… Or can it?
If you want results before you have clients, make them for yourself.
Doing social media? Grow your personal brand first, flex those numbers.
Doing lead generation? Generate them for your business first.
Making websites? Build test websites makeovers and flex them.
Another amazing way to do this (Before you have client results) is doing a case study as if you had a company as a client. For example:
”If I was Microsoft’s Brand Designer, here’s what I’d change”
Then, create content pretending that you work for Microsoft. It’s a great way to show off your skills and create “results” for a client. (This can be done for any service)
Pain Points
The second best way to gets leads?
Make pain-driven content that your ICP can relate to.
This is value-based relatable content that resonates with the issues your audience is facing.
What does this look like?
1. Hook them with their issue (or their dream)
Create a hook or opener that perfectly describes the issue they’re facing, or the dream that they want to achieve.
2. Turn the problem into pain
Describe WHY the problem matters, and what pain they might be feeling because of it. Or, describe their situation they’ll be stuck in if they don’t achieve their dream.
3. Describe how they can solve their issue
Provide value by walking them through how they can solve this specific issue.
4. Position your offer as the solution
At the end, position what you offer as the solution to their problems.
What does this look like?
Here’s some examples:
In this one, I start it by acting as if I’m in the user’s shoes: “How do I find leads?”
From here, I frame my video as the ultimate solution to their problems. If I want to sell something, I can include it in the video or message when I reach out to everyone that’s interested.
https://x.com/Ares_Sprout/status/1815040533380862086
To discover pain points, you either need to face them yourself or get them from your ICP. A great way to find more pain points & dreams? Hop on free calls with your audience and ask: “What issues are you facing?” You can then take these answers and make content with it.
what-gets-me-clients