Some writers say “the hook is 80% of your copy.”

And, it’s somewhat true.

In today’s society, everyone has the attention span of a goldfish. If you don’t catch their attention on the first line, you’ve lost them.

In this section, we will cover how to create scroll-stopping hooks that’ll stand out instantly.

We will discuss each variations, and as a bonus, I’ve included a template library of my top 30 viral hooks me and other creators have used that have proven to generate buzz!