Question hooks are straight forward:

Ask the reader a question so they read more to find out the answer.

It’s a cliff-hanger, leaving you with curiosity.

The human brain hates not knowing something, and it begins trying to find out why.

With a question hook, we leverage off of this instinct.

The best ones are generally questions for your ICP.

Here are some great examples:

Struggling to get clients?

• Anyone who is will instantly be interested in reading more.

Struggling to get jobs in Web3?

• Anyone who is will want to get this question answered.

What do I post to grow?

Can’t grow on X?

• Both will spark curiosity in people struggling to grow or get engagement.

Notice something?

The majority of them question a issue that your audience has.

If it’s an issue they face, they’ll instantly be hooked. It’s a great way to catch specific attention when you’re posting content for leads, not likes.

If not, we can also mix a question hook with our mystery hooks (that we talk about in the section below)

→ Did you know? Mystery + Question

→ How did I just go viral? Mystery + Question

→ Am I the only one who didn’t know this? Mystery + Question.