2.5 Double Hooks / Long-Form Hooks 🪝

In previous steps,

We covered the 4 primary hooks types you’ll ever need.

Study and practice these to capture unlimited attention.

A hook should always just be a single line.

That being said… There is a 5th more advanced option called a double / delayed hook.

This method works best for long-form content.

We use this, because a single line alone might not capture enough focus to make the reader want to click “read more.”

A double / delayed hook is where we build anticipation.

We use the entire “visible” text in the start of a thread or long-form to capture and build on their attention.

This adds volume to the hook. It draws their focus in & really engages them into the story.

We use this to “set the stage” if you will, and increase the mystery, tension, or shock behind it.

Here are some examples:

I spent 22 hours blindfolded.

Without food

Without a phone

Without speaking.

The craziest part?

→ As you can see, the hook shocks you, and as you read onwards, it gets wilder and wilder. The craziest part? Well, you’ll have to read more to find out. Even after you “read more” you get shocked again by the craziest part. It’s a powerful anticipation build.

*ring incoming call from my highest paying client…

I took a deep breath,

I’d be lying if I said I wasn’t scared to death.

And better yet,

All my worst fears came true.

→ This one sets the tone for a story. We build interest by sharing emotion and the size of the situation. Highest paying client? Why is he scared? What could go wrong? It creates a mix of empathy & curiosity for the author.

This will change your life.

You can bring it with you anywhere you go.

It’ll give you the network you need to succeed.

It’s EXTREMELY high leverage,

And you can create it within 1-2 months.

→ In this one, we build anticipation towards something valuable. We grow it by making it sound more and more amazing, but to find out what it actually is, you have to read more for the answer. It’s a growing mystery that makes the reader go “What could possibly be this good?”

BONUS: 30 Killer Hook Templates

You can use other hooks and make them your own.

As a bonus, I’m attaching 30 of my top hooks that are proven to go viral when used right!

30 Killer Hooks

2.5 Double Hooks / Long-Form Hooks 🪝

In previous steps,

We covered the 4 primary hooks types you’ll ever need.

Study and practice these to capture unlimited attention.

A hook should always just be a single line.

That being said… There is a 5th more advanced option called a double / delayed hook.

This method works best for long-form content.

We use this, because a single line alone might not capture enough focus to make the reader want to click “read more.”

A double / delayed hook is where we build anticipation.

We use the entire “visible” text in the start of a thread or long-form to capture and build on their attention.

This adds volume to the hook. It draws their focus in & really engages them into the story.

We use this to “set the stage” if you will, and increase the mystery, tension, or shock behind it.

Here are some examples:

I spent 22 hours blindfolded.

Without food

Without a phone

Without speaking.

The craziest part?

→ As you can see, the hook shocks you, and as you read onwards, it gets wilder and wilder. The craziest part? Well, you’ll have to read more to find out. Even after you “read more” you get shocked again by the craziest part. It’s a powerful anticipation build.

*ring incoming call from my highest paying client…

I took a deep breath,

I’d be lying if I said I wasn’t scared to death.

And better yet,

All my worst fears came true.

→ This one sets the tone for a story. We build interest by sharing emotion and the size of the situation. Highest paying client? Why is he scared? What could go wrong? It creates a mix of empathy & curiosity for the author.

This will change your life.

You can bring it with you anywhere you go.

It’ll give you the network you need to succeed.

It’s EXTREMELY high leverage,

And you can create it within 1-2 months.

→ In this one, we build anticipation towards something valuable. We grow it by making it sound more and more amazing, but to find out what it actually is, you have to read more for the answer. It’s a growing mystery that makes the reader go “What could possibly be this good?”

BONUS: 30 Killer Hook Templates

You can use other hooks and make them your own.

As a bonus, I’m attaching 30 of my top hooks that are proven to go viral when used right!

30 Killer Hooks

2.5 Double Hooks / Long-Form Hooks 🪝

In previous steps,

We covered the 4 primary hooks types you’ll ever need.

Study and practice these to capture unlimited attention.

A hook should always just be a single line.

That being said… There is a 5th more advanced option called a double / delayed hook.

This method works best for long-form content.

We use this, because a single line alone might not capture enough focus to make the reader want to click “read more.”

A double / delayed hook is where we build anticipation.

We use the entire “visible” text in the start of a thread or long-form to capture and build on their attention.

This adds volume to the hook. It draws their focus in & really engages them into the story.

We use this to “set the stage” if you will, and increase the mystery, tension, or shock behind it.

Here are some examples:

I spent 22 hours blindfolded.

Without food

Without a phone

Without speaking.

The craziest part?

→ As you can see, the hook shocks you, and as you read onwards, it gets wilder and wilder. The craziest part? Well, you’ll have to read more to find out. Even after you “read more” you get shocked again by the craziest part. It’s a powerful anticipation build.

*ring incoming call from my highest paying client…

I took a deep breath,

I’d be lying if I said I wasn’t scared to death.

And better yet,

All my worst fears came true.

→ This one sets the tone for a story. We build interest by sharing emotion and the size of the situation. Highest paying client? Why is he scared? What could go wrong? It creates a mix of empathy & curiosity for the author.

This will change your life.

You can bring it with you anywhere you go.

It’ll give you the network you need to succeed.

It’s EXTREMELY high leverage,

And you can create it within 1-2 months.

→ In this one, we build anticipation towards something valuable. We grow it by making it sound more and more amazing, but to find out what it actually is, you have to read more for the answer. It’s a growing mystery that makes the reader go “What could possibly be this good?”

BONUS: 30 Killer Hook Templates

You can use other hooks and make them your own.

As a bonus, I’m attaching 30 of my top hooks that are proven to go viral when used right!

30 Killer Hooks