As you can see so far from the examples…

The goal of a hook is to share juuuust enough so they’re interested in reading the rest.

This is the exact same for mystery hooks.

When we are doing these, we start our post off with a cliff hanger.

Here’s what this can look like:

1. I think I messed up.

2. I can’t believe I’m doing this…

3. I’m sure you’ve heard the news…

4. This has never been done before.

5. The secret to your first $10,000 online.

6. Only the top agency owners know this.

7. Am I the only person who didn’t know this?

8. You’ll never be successful unless you do this.

You tell them what they’re gonna get…

But you keep it a mystery on what it actually is.

The best mystery hooks tell you what the content is without revealing it to you directly.

Tease your audience. Your hook is your foreplay.