Value content is medium to long-form content covering a specific topic in a valuable way so people learn from it. You can explain something, how to do something, etc. Value content should be tailored to your general niche, with the goal of getting more engagement and followers. We are teaching them something so they follow us closely to learn more.

Examples:

https://x.com/Ares_Sprout/status/1868725647809692148

https://x.com/Ares_Sprout/status/1867641911030530150

Engaging tweets are “filler” tweets, usually short, in order to keep mindshare & engage our audience. It’s short, relatable, and memorable, making it perfect to fill up the timeline from time to time. The general goal behind engaging content is to get as much reach & engagement as possible without directly asking for it.

Examples:

https://x.com/Ares_Sprout/status/1870382896735019468

https://x.com/Ares_Sprout/status/1870008939406078324

https://x.com/Ares_Sprout/status/1869402297090109915

Authoritative content converts followers into fans, sharing value through our authority or achievements. ‘Here’s how I’ did something. It’s another word for “value storytelling,” where we explain a subject through our experiences. We leverage our rapport to hook people & make them respect us. Value content gets people to follow & engage with us, Authoritative content turns them into long-term fans. This targets our general niche.

Examples:

https://x.com/Ares_Sprout/status/1874167371302425033

https://x.com/Ares_Sprout/status/1833176788102721906

https://x.com/Ares_Sprout/status/1835248587279896800

Giveaway content is a lead magnet focused on getting more followers, engagement, and reach. We are sharing value, and asking for engagement in return. It’s a way to get tons of followers while also educating our audience. The goal is to make it seem super valuable, so people can’t help but engage to get access.

Examples:

https://x.com/Ares_Sprout/status/1815040533380862086

https://x.com/Ares_Sprout/status/1852671107612234053

https://x.com/Ares_Sprout/status/1810590174302159189

Stories create a deeper connection with our audience, and builds better relationships, by sharing a personal experience or a specific story. The goal is to get fans, by sharing our ups and downs, through stories we have. We can also share valuable insights that we learned & how.

Examples:

https://x.com/Ares_Sprout/status/1871527713087058391

https://x.com/Ares_Sprout/status/1871527713087058391

https://x.com/Ares_Sprout/status/1867177955467927648

https://x.com/Ares_Sprout/status/1854842457806324123

Lead content is value content aimed specifically at generating leads & clients. We want to share value content solving issues & pain points for our potential clients, so that they’ll work with us so we can solve the issues for them. We want to touch their emotions & troubles with this content. The goal is to get more inbound DMs & calls booked.

Examples:

https://x.com/Ares_Sprout/status/1829069037034418457

https://x.com/Ares_Sprout/status/1866029358563115479

https://x.com/Ares_Sprout/status/1859142604866417110

https://x.com/Ares_Sprout/status/1858854571726307631

Results content is aimed at getting us more clients by showcasing results with our current clients. We want to show how we were able to help them & what results we achieved. Potential clients who see this content will be more inclined to work with us. Our goal is to show how good we are at what we do.

Examples:

https://x.com/Ares_Sprout/status/1829422201239658571

https://x.com/Ares_Sprout/status/1845164517204033845

https://x.com/Ares_Sprout/status/1814277614816854078