Before we build our content pillars, we have to ground our goals behind our brand.

When you’re growing on social media, it needs to grow in the right direction.

A plant always grows toward the sunlight, because it’s goal is to get more.

You cannot sell to companies if all your growth has been focused toward creators.

BEFORE we begin, structure your goals:

1. What niche will I attract?

2. What audience will I attract?

3. What customers will I attract?

4. What call to action will my page lead to?

Remember, social media is just the top of the funnel.

If we mess it up, the rest of the pipeline gets clogged.

Our main goal here is to just drive curiosity!

Each of these lead into new questions:

1. What niche will I attract?

   • What topics does my niche talk about?

   • What are the key players & KOLs in my niche?

2. What audience will I attract?

   • What value do they need?

   • What entertains them?

   • What does their ideal profile look like?

3. What customers will I attract?

   • What issues do they have?

   • What dreams do they have?

4. What call to action will my page lead to?

5. A product?

6. To book a call?

7. A community?

You’ll need all of these questions answered to build your content pillars properly.