If you couldn’t tell…

Numbers don’t mean sh*t.

We see accounts with 20k+ followers getting 5 likes…

And people with super engaged audiences making 0 $$.

You can go viral, but it doesn’t mean every post will perform well.

To consistently get engagement?

You need to convert your followers into FANS.

Too many people try to copy/paste other people’s content.

Thing is, readers crave authenticity.

Mundane content that they see 5x per day will not make anyone interested in what you have to say.

To get around this, we include 2 content pillars into our strategy to deepen the relationship with our followers:

→ Stories

→ Authoritative posts

Here’s why & what these look like:

Stories

Stories don’t need much of an explanation.

When you’re building a personal brand (or even a company) people want to hear your story.

1. Your background

2. Your wins (and losses)

3. Lessons you’ve learned

4. Experiences you’ve had.

The goal here is to make our followers understand us better.

We want to build a friendship, because people feel much better buying or listening to someone that they know, not a stranger.

This can be personal or business related. Whatever it is, it must be unique to you.

This is a great way to do long-form posts, here are some examples:

1. Succes story + lesson https://x.com/Ares_Sprout/status/1817216653907915043

2. Business story https://x.com/Ares_Sprout/status/1816476555687920082

3. Business failure + lesson https://x.com/Ares_Sprout/status/1814962025736568892

4. Personal mistake + lesson https://x.com/Ares_Sprout/status/1811343361535885711

5. Client loss story https://x.com/Ares_Sprout/status/1811071134017933800

Make them personal, engaging, and relatable.

Followers who resonate with your stories will turn into fans!

Authoritative Posts

As you see, long form content is what filters out our followers from our fans.

People who really want to hear from us will read it all, and build a deeper connection with us.

As much as people love authenticity, they love to follow someone in a position of authority.

This is what makes some people influential.

Not because they have a lot of followers, but because their content makes their community trust them.

We do this by giving valuable content that does two things:

1. Positions us as someone knowledgeable in our niche (an authority)

2. Give value to our followers so they stick around to read more.

These are some examples of authoritative long-forms:

1. Tip on getting clients https://x.com/Ares_Sprout/status/1819738312556610019

2. How to scale https://x.com/Ares_Sprout/status/1817864199521128551

3. Building a personal brand https://x.com/Ares_Sprout/status/1815733630507090215

4. How to stand out https://x.com/Ares_Sprout/status/1815435599010283693

As you can see…

They all give value, but most importantly, it shows your expertise.

Teach & build rapport to convert your followers into fans!