Sometimes, a direct CTA is the best thing to pin in your profile.

From there, all your content is simply a funnel to learn more on your pinned tweet.

When you do this, it makes room for a CTA in the link in your bio, AND in your pinned tweet.

This is generally direct, but used much less often.

Whichever direction you take, it should do some of these things:

1. Build trust

2. Share results

3. Encourage someone to follow

4. Encourage someone to pay you

Do all 4 and you have the perfect pinned post.