This is super simple, so don’t complicate it.

It’s an equation:

I help (audience) solve (pain point) with (solution).

Why?

Whenever our ICP (Ideal Customer Profile) reads our bio, they understand:

• If we can help them

• What we help them solve

• How we help them do it

If it’s for them and their problem, they’ll reach out.

Some examples:

1. I help marketing agencies book 10-15 calls per month with AI

2. I help personal brands get 5 inbound leads per week through content

3. I help coaches scale their first info product to 10k MRR in the first 60 days

Want to make it even better?

Include your guarantee.

1. I help you reach your first 1,000 followers in 60 days or you don’t pay

2. I book SEO agencies qualified leads only or you don’t pay

3. I help Web3 startups raise X amount or I work for free.

This becomes irresistible when one of your ICPs stumbles across your profile.

Regardless, it’s super necessary to make it clear what you do and for who.