Your Banner (and bio) will be your key drivers that’ll get someone to convert to either a follower or a customer.

Here, we are able to showcase our slogan, best work, or unique twist that’ll catch someone’s attention.

It is vital for our banner that our colours align, and that it matches up nicely with our PFP!

Here are some general guidelines for a banner:

• Keep it simple and clean, the colours and fonts should match your brand.

• Use mockups when you offer a product or newsletter.

• Use a strong statement, a question for your audience or a brief explanation of what you do when you offer a service.

• Include a CTA

• Build credibility through mentioning specific metrics, results, 'featured in', etc.