Name
3.2 Content Flow 🚣
Now you understand that you need to spread out your content.
We also know how to hook our audience, but retaining the reader is just as important.
In this section, we will discuss different ways to make your content flow.
This is all about readability.
Even though we capture our reader’s attention through the hook, we need to keep them entertained throughout the tweet.
Long or short-form, every 3 lines should contain something that resets their focus.
Meaning,
Unless you’re using bullet points,
You should be able to briefly touch on each topic for no more than 3 lines.
We need to make complicated topics digestible. (A 5 year old should be able to understand)
A couple great ways to make content flow easily:
Don’t just use “,” when you’re making sentences.
When writing long sentences, we need to shorten them down on X.
Try using → (arrows) or - (dashes) to convert information quickly.
Example:
When writing long sentences → cut them down.
Don’t write long sentences - shorten them.
Same point - faster to read.
Make lists or bullet point content
If you have long pieces of info, just shorten them into bullet points!
That being said - don’t restrict yourself to the classic “-” bullet point.
Use this:
A dot
→ Or this
🌱 Or emojis
1. Or letters
In other words…
Don’t make it boring.
(Especially if there’s more than 1 list)
Lead topics onto each other
You need to make writing fall onto itself. No one likes reading lengthy sentences on X.
With lists…
Make it short
Then the longer topics
Like a pyramid you can skim.
Hook them with the interesting short stuff before the longer stuff.
You can also do this with the longer topics,
And have them lead down,
Into the short stuff.
Such as that^
This is much easier to read then random-sized write-ups.
Make sure one sentence complements the second one.
Asking a question?
↳ Answer with an arrow.
↳ Maybe answer it twice?
The point is, you should switch it up constantly.
Format it well, Keep it fresh and relevant, And you’ll hold your reader's attention MUCH better.
3.2 Content Flow 🚣
Now you understand that you need to spread out your content.
We also know how to hook our audience, but retaining the reader is just as important.
In this section, we will discuss different ways to make your content flow.
This is all about readability.
Even though we capture our reader’s attention through the hook, we need to keep them entertained throughout the tweet.
Long or short-form, every 3 lines should contain something that resets their focus.
Meaning,
Unless you’re using bullet points,
You should be able to briefly touch on each topic for no more than 3 lines.
We need to make complicated topics digestible. (A 5 year old should be able to understand)
A couple great ways to make content flow easily:
Don’t just use “,” when you’re making sentences.
When writing long sentences, we need to shorten them down on X.
Try using → (arrows) or - (dashes) to convert information quickly.
Example:
When writing long sentences → cut them down.
Don’t write long sentences - shorten them.
Same point - faster to read.
Make lists or bullet point content
If you have long pieces of info, just shorten them into bullet points!
That being said - don’t restrict yourself to the classic “-” bullet point.
Use this:
A dot
→ Or this
🌱 Or emojis
1. Or letters
In other words…
Don’t make it boring.
(Especially if there’s more than 1 list)
Lead topics onto each other
You need to make writing fall onto itself. No one likes reading lengthy sentences on X.
With lists…
Make it short
Then the longer topics
Like a pyramid you can skim.
Hook them with the interesting short stuff before the longer stuff.
You can also do this with the longer topics,
And have them lead down,
Into the short stuff.
Such as that^
This is much easier to read then random-sized write-ups.
Make sure one sentence complements the second one.
Asking a question?
↳ Answer with an arrow.
↳ Maybe answer it twice?
The point is, you should switch it up constantly.
Format it well, Keep it fresh and relevant, And you’ll hold your reader's attention MUCH better.
3.2 Content Flow 🚣
Now you understand that you need to spread out your content.
We also know how to hook our audience, but retaining the reader is just as important.
In this section, we will discuss different ways to make your content flow.
This is all about readability.
Even though we capture our reader’s attention through the hook, we need to keep them entertained throughout the tweet.
Long or short-form, every 3 lines should contain something that resets their focus.
Meaning,
Unless you’re using bullet points,
You should be able to briefly touch on each topic for no more than 3 lines.
We need to make complicated topics digestible. (A 5 year old should be able to understand)
A couple great ways to make content flow easily:
Don’t just use “,” when you’re making sentences.
When writing long sentences, we need to shorten them down on X.
Try using → (arrows) or - (dashes) to convert information quickly.
Example:
When writing long sentences → cut them down.
Don’t write long sentences - shorten them.
Same point - faster to read.
Make lists or bullet point content
If you have long pieces of info, just shorten them into bullet points!
That being said - don’t restrict yourself to the classic “-” bullet point.
Use this:
A dot
→ Or this
🌱 Or emojis
1. Or letters
In other words…
Don’t make it boring.
(Especially if there’s more than 1 list)
Lead topics onto each other
You need to make writing fall onto itself. No one likes reading lengthy sentences on X.
With lists…
Make it short
Then the longer topics
Like a pyramid you can skim.
Hook them with the interesting short stuff before the longer stuff.
You can also do this with the longer topics,
And have them lead down,
Into the short stuff.
Such as that^
This is much easier to read then random-sized write-ups.
Make sure one sentence complements the second one.
Asking a question?
↳ Answer with an arrow.
↳ Maybe answer it twice?
The point is, you should switch it up constantly.
Format it well, Keep it fresh and relevant, And you’ll hold your reader's attention MUCH better.
3-2-content-flow