Above, we chatted about brand essence, something that is often missed.

The most understood branding is creative branding.

Logos, fonts, colours, you name it.

As we grow, we want to keep them aligned.

It may not feel important, but consistent branding is easier to remember, helping us get recognized when we pop up on someone's explore page.

It helps us feel professional, sure, but from a marketing standpoint, it helps us stand out and stay top of mind for our audience.

You need two things:

→ A crisp clear base colour

→ A strong accent colour to complement it

Not the other way around.

You’ll see some pages with an extremely strong accent colour as their main colour.

Accent colours should not be over-used.

Instead, combining it with a complimenting colour will make it stand out much better.

Follow these 3 points to create a strong brand essence.